helpful tip - include unique details in subject lines !

My email client has an annoying habit of gathering emails together by subject line, which ends up confusing me when I have threads from unrelated bookings shown together.

Occurred to me that it's more personal (and possibly more effective) to include custom fields like {CFIRST} and {BARR} into most of my email templates. Hopefully it will increase the likelihood of guests opening the emails I send !