It’s not bad, but I come from ecommerce where the whole purchase process is optimized and tracked. We’re rebuilding our site so that we have full funnel view and can make a/b tests to optimize our checkout. With widget we can’t do that. We’re not able to modify the experience nor do we have visibility on the tracking events.
It’s a bit more than a lot of users will go through but we’re invested to make sure our experience is a smooth one.
Do you know you can track events in GA ? I am not well versed, but the events are there. GA is covered in this article. here is a snippet:
Once you set up the integration, you'll see the following actions show up in Google Analytics:
- Page view on widget pages (whether inside your website or separately hosted), quote accept (checkout) pages, one-off payment pages, hosted website pages
- Widget -> Loaded when a widget is loaded
- Widget -> QuoteDisplayed/QuoteErrored on book now widget when the guest enters information and the quote summary is displayed or a validation error occurs, respectively
- Widget -> QuoteDetailExpanded on book now widget when the guest expands the quote details panel
- Widget -> BookingStarted event on "book now" button click in book now widget (with event value of quote total)
- Widget -> InquirySent event on "send inquiry" button click in book now widget (with event value of quote total)
- Quote -> BookingStarted event on view of the initial quote checkout page (with event value of quote total)
- Booking -> Booked event on booking complete (with event value of booking total)
- Ecommerce transaction on booking complete
The experience is already pretty smooth: Enter dates/number of people > Quote displayed > proceed to book. What can be smoother than that? To me, your ask sounds like an attempt to reinvent the bicycle. 🤷
